Broken hearts loving on broken hearts
Where caring is the strategy.
Lovingkindness isn't a feeling you wait for. It's a decision you make — and it returns joy to the one who gives it. Serving.LOVE teaches ordinary people to love others on purpose, one challenge at a time.
80
Love Challenges
Practical, doable ways to show love, care, and compassion — starting today.
“Intentional lovingkindness returns joy to the giver.”
THE PROBLEM WE'RE SOLVING
Most people want to love others well. Very few know where to start.
Self-centeredness, busyness, and the plain fear of doing it wrong keep good people on the sidelines. So the neighbor goes ungreeted. The grieving friend goes uncalled. The hurting kid in the back row stays invisible.
Serving.LOVE removes the guesswork. We teach caring as a practice — specific, repeatable, and small enough to start this afternoon. The most common response we hear is four words long: “I can do that!”
CHOOSE YOUR PATH
Three ways in
Whether you're one person wanting to live differently, a leader carrying hurting people, or an organization trying to build a culture of care — there's a door for you.
FOR INDIVIDUALS
The Love Challenge
A weekly, one-idea challenge delivered to your inbox. Read it in a minute, do it in a day, feel it for a week. Backed by the 80 challenges in the book.
FOR LEADERS & COUNSELORS
Discovering Joy
A one-hour workshop that lets a room of hurting youth or adults discover — anonymously and safely — that they are not the only one who's broken.
FOR ORGANIZATIONS
Pennies for Praise
Our flagship workplace workshop. Teams learn to notice and name each other's good work on purpose — and morale, retention, and trust follow.
THE BOOK
Serving.LOVE Finding JOY
Hank Tate's practical guide to discovering more joy in your life — built around 80 Love Challenges organized by the people already in your life: strangers, friends, family, your kids, your parents, your spouse.
It is not a book about feeling more love. It's a book about doing more love, and the joy that comes back.
WHAT IT LOOKS LIKE IN PRACTICE
A sample of the 80
02
Smile
The lowest-cost act of love there is, and the one most consistently skipped.
18
Ask “How are you doing?”
Then stay for the answer. Most people are never actually asked.
13
Be there in their pain
You don't have to fix it. You have to not leave.
05
Tell them their impact
Say out loud what someone changed in your life. They almost certainly don't know.
“Let us not love in word or talk but in deed and in truth.”
1 JOHN 3:18
IN THEIR WORDS
What people say about Hank
“Hank “Pops” Tate is one of the rare ones who actually shows love. His love is active and real. He enthusiastically gives his time, attention, and even money he probably can't spare, to whomever may be in need.”
Carlos Valera
“Hank Tate is a “Walking Hug” who loves to love others. He walks up to a stranger, greets them, and makes them a friend.”
Thomas Mangam
“He offers unconditional love. He is unconditional with his belongings. He is unconditional with his valuable time. I'm proud to call him my Dad.”
Mohammad
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Get the Love Challenge
One intentional act of lovingkindness, every week. No fluff, no guilt, no long emails. Just something you can actually do.